{"id":2401,"date":"2022-10-21T13:14:32","date_gmt":"2022-10-21T11:14:32","guid":{"rendered":"https:\/\/pactozero.com\/envasos-de-plastic-en-2030-transformacio-o-disrupcio\/"},"modified":"2025-06-19T18:01:47","modified_gmt":"2025-06-19T16:01:47","slug":"envasos-de-plastic-en-2030-transformacio-o-disrupcio","status":"publish","type":"post","link":"https:\/\/pactozero.com\/ca\/envasos-de-plastic-en-2030-transformacio-o-disrupcio\/","title":{"rendered":"Envasos de pl\u00e0stic en 2030: Transformaci\u00f3 o disrupci\u00f3?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Market Information Section” _builder_version=”4.16″ custom_padding=”10px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”Market Information Title Area” _builder_version=”4.16″ custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”21px” text_line_height=”1.8em” header_font=”||||||||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Analitzem la transformaci\u00f3 de la funci\u00f3 d’envasament – reproducci\u00f3 d’un article publicat per Xavi Franco l’agost de 2021.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Market Information Title Area” _builder_version=”4.16″ custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

La sostenibilitat ha impulsat m\u00e9s canvis en l’envasament en els \u00faltims 3 anys que en els 20 anys anteriors, i aix\u00f2 pot ser nom\u00e9s una petita mostra del que s’acosta. La visibilitat de la contaminaci\u00f3 per pl\u00e0stic mar\u00ed i costaner a les not\u00edcies i les xarxes socials ha posat els envasos de pl\u00e0stic al centre d’atenci\u00f3<\/strong>, i ha motivat que algunes empreses capdavanteres d’envasos i b\u00e9ns de consum massiu comencin a mostrar comprom\u00eds per reduir-ne l’impacte. Per descomptat, la preocupaci\u00f3 i l’acci\u00f3 dels legisladors sobre la sostenibilitat dels envasos -esment especial per a la UE aqu\u00ed- tamb\u00e9 ha ajudat a posar en les agendes aquest tema.<\/span><\/p>\n

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Solucions compostables o alternatives a base de paper…<\/span><\/h4>\n<\/blockquote>\n

Molts dels esfor\u00e7os s’han dirigit al reciclatge: quins materials, tecnologies i infraestructura s\u00f3n millors. S’han publicat guies de disseny d’envasos per a la reciclabilitat, i han aparegut etiquetes per al disseny ecol\u00f2gic, aix\u00ed com per al marcat i la classificaci\u00f3 de reciclables (possiblement massa). S’han llan\u00e7at m\u00e9s productes en paquets que afirmen ser reciclables, alguns han canviat els materials del pl\u00e0stic convencional a solucions compostables o solucions alternatives a base de paper, i en general aquests canvis s’anuncien als clients com a part del pla de sostenibilitat de l’empresa. Existeix una visi\u00f3 ut\u00f2pica que el reciclatge es converteixi en la soluci\u00f3 eficient i convenient per a la circularitat de cada material d’empaquetatge.<\/span><\/p>\n

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De fet, hi ha brots verds per a reciclar. Aquest \u00e9s el cas de les ampolles de PET que, quan es classifiquen directament en la recol\u00b7lecci\u00f3 i es tracten novament com un flux separat per a la producci\u00f3 d’ampolles, es poden reciclar moltes vegades. Tot i que \u00e9s una bona not\u00edcia que estiguem aprenent a treballar amb materials reciclats per als envasos, el pl\u00e0stic en particular mostra xifres molt dolentes en general. Segons les estad\u00edstiques publicades per la UE, nom\u00e9s el 41% dels envasos de pl\u00e0stic recollits es reciclen a nivell europeu<\/strong>, i la majoria es recicla (utilitzats per a aplicacions menys exigents).<\/span><\/p>\n

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Estem fent els passos correctes?<\/span><\/h2>\n

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La pregunta clau \u00e9s, realment estem fent els passos correctes cap a un envasament sostenible? Estan les empreses realment triant la millor estrat\u00e8gia per a tancar la bretxa cap a un model circular neutral en carboni?<\/strong> O aquesta utopia del reciclatge \u00e9s una manera de mantenir el negoci en funcionament amb volums grans i creixents, mentre s’impulsen les inversions en aquest camp?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

L’efectivitat del sistema de reciclatge actual ha estat q\u00fcestionada<\/strong>, i les organitzacions ambientalistes han considerat que el model d’un sol \u00fas est\u00e0 trencat. El creixement real de l’\u00fas de materials supera el creixement dels materials reciclats i, a aquest ritme, es preveu que els recursos necessaris per a l’envasament es tripliquin per a 2050, probablement esgotant les fonts f\u00f2ssils. A la vista d’aquestes xifres, no solucionarem el tema del reciclatge tal com el coneixem. En realitat, el reciclatge pot ser una hist\u00f2ria perfecta per a continuar fent cr\u00e9ixer un sistema que est\u00e0 en dubte, un sistema creat per a articles d’un sol \u00fas.<\/span><\/p>\n

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Existeix un cam\u00ed alternatiu per a aconseguir un embalatge sostenible?<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.19.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Lato||||||||” header_2_font_size=”36px” header_2_line_height=”1.5em” background_layout=”dark” module_alignment=”center” custom_margin=”||15px|” custom_padding=”|||” animation_direction=”left” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00c9s necessari definir una nova cadena de valor de recol\u00b7lecci\u00f3 i reciclatge perqu\u00e8 els materials puguin retenir millor el seu valor i reduir la necessitat de processament posterior. Aix\u00f2 reduiria l’impacte dels processos posteriors al consum i tamb\u00e9 seria econ\u00f2micament convenient. Es requereixen canvis estructurals en la cadena de valor, per\u00f2 tamb\u00e9 juntament amb un canvi de comportament en la forma en qu\u00e8 nosaltres, com a individus, tractem amb els envasos, per a ajudar a reduir dr\u00e0sticament la nostra petjada.<\/span><\/p>\n

Com hauria de ser aquesta cadena de valor? Una cadena de valor que sigui capa\u00e7 de recuperar envasos per a reciclar, per\u00f2 tamb\u00e9 per a reutilitzar-los, \u00e9s una alternativa?<\/strong> La reutilitzaci\u00f3 \u00e9s una forma desafiadora, per\u00f2 directa d’aconseguir un canvi radical en la mitigaci\u00f3 del carboni i la depend\u00e8ncia dels recursos que busquem en els envasos. Requereix infraestructura de suport i una bona experi\u00e8ncia d’usuari per a guanyar tracci\u00f3. En escala, tamb\u00e9 pot ser econ\u00f2micament competitiu enfront de les alternatives de reciclatge, la qual cosa pot desencadenar una adopci\u00f3 m\u00e9s \u00e0mplia. Val la pena treballar en aquesta nova cadena de valor que pot aportar una veritable circularitat als envasos. Per\u00f2 aix\u00f2, per descomptat, seria innovador i representaria un risc per al nostre model de producci\u00f3 establert basat en el volum.<\/span><\/p>\n

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Analitzem el futur dels envasos de pl\u00e0stic Quines alternatives existeixen? Anem en la direcci\u00f3 correcta?<\/p>\n","protected":false},"author":3,"featured_media":2318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42,1],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-normativa-ca","category-societat"],"yoast_head":"\nEnvasos de pl\u00e0stic en 2030: Transformaci\u00f3 o disrupci\u00f3? -<\/title>\n<meta name=\"description\" content=\"Analitzem el futur dels envasos de pl\u00e0stic Quines alternatives existeixen? 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