{"id":3177,"date":"2025-07-24T16:18:05","date_gmt":"2025-07-24T14:18:05","guid":{"rendered":"https:\/\/pactozero.com\/?p=3177"},"modified":"2025-07-24T18:33:03","modified_gmt":"2025-07-24T16:33:03","slug":"franca-fa-un-pas-historic-contra-la-moda-ultra-rapida","status":"publish","type":"post","link":"https:\/\/pactozero.com\/ca\/franca-fa-un-pas-historic-contra-la-moda-ultra-rapida\/","title":{"rendered":"Fran\u00e7a fa un pas hist\u00f2ric contra la moda ultra-r\u00e0pida"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-9px|auto||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Fran\u00e7a fa un pas hist\u00f2ric contra la moda ultra-r\u00e0pida<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>El Senat franc\u00e8s ha aprovat recentment una legislaci\u00f3 pionera que posa el focus en la <strong>moda ultra-r\u00e0pida<\/strong>, assenyalant directament plataformes com <strong>SHEIN<\/strong> i <strong>Temu<\/strong>, que simbolitzen un model de consum basat en la <strong>sobreproducci\u00f3<\/strong>, el <strong>malbaratament<\/strong> i l\u2019<strong>explotaci\u00f3<\/strong> de recursos i persones.<br \/>Aquesta llei representa un gir sense precedents cap a una <strong>major responsabilitat ambiental i social<\/strong> en el sector t\u00e8xtil, i obre la porta a una transformaci\u00f3 profunda de la ind\u00fastria de la moda a escala mundial.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-29px|||||&#8221; custom_padding=&#8221;0px||14px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Per qu\u00e8 \u00e9s tan rellevant?<\/h2>\n<p>El model actual de la moda r\u00e0pida produeix una quantitat de peces tan desmesurada que caldrien d\u00e8cades per reciclar el que es fabrica en nom\u00e9s uns dies. De fet, ja hi ha prou roba al planeta per vestir sis generacions futures d\u2019\u00e9ssers humans. Aquesta sobreproducci\u00f3 t\u00e9 un impacte devastador sobre el medi ambient, esgota recursos naturals i perpetua condicions laborals prec\u00e0ries arreu del m\u00f3n.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pactozero.com\/wp-content\/uploads\/2024\/04\/No-plan-B.jpg&#8221; title_text=&#8221;No-plan-B&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;77.6%&#8221; custom_padding=&#8221;|||40px||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-28px|||||&#8221; custom_padding=&#8221;0px||7px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Principals mesures de la llei<\/h3>\n<ul>\n<li><strong>Ecoimpost per pe\u00e7a: <\/strong>A partir d\u2019enguany, cada article produ\u00eft sota el model de moda ultra-r\u00e0pida tindr\u00e0 un rec\u00e0rrec ambiental de <strong>5 euros<\/strong>, que es duplicar\u00e0 fins als <strong>10 euros l\u2019any 2030<\/strong>. Aquest impost vol reflectir el cost real ambiental de cada pe\u00e7a i desincentivar el consum excessiu.<\/li>\n<li><strong>Prohibici\u00f3 de publicitat: <\/strong>Es prohibir\u00e0 tota publicitat per a marques de moda ultra-r\u00e0pida, excepte si promouen models circulars o sostenibles. \u00c9s una mesura clau per frenar el m\u00e0rqueting agressiu que impulsa el consum compulsiu.<\/li>\n<li><strong>Regulaci\u00f3 dels influencers: <\/strong>Els creadors de contingut que promocionin marques no sostenibles podran ser sancionats amb multes. Una acci\u00f3 necess\u00e0ria per contrarestar la gran influ\u00e8ncia d\u2019aquestes marques a les xarxes socials.<\/li>\n<li><strong>Etiquetatge obligatori: <\/strong>Les marques hauran d\u2019incloure un \u201c<strong>eco-score<\/strong>\u201d a cada pe\u00e7a, amb informaci\u00f3 sobre la petjada de carboni, l\u2019\u00fas de recursos, la reciclabilitat i altres indicadors ambientals. Aquesta transpar\u00e8ncia permetr\u00e0 als consumidors prendre decisions m\u00e9s conscients.<\/li>\n<li><strong>Inversi\u00f3 en sostenibilitat: <\/strong>Els ingressos generats per l\u2019ecoimpost es destinaran a refor\u00e7ar el sector de la moda sostenible a Fran\u00e7a, donant suport a marques que aposten per models circulars i responsables.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\">El futur del sistema de devoluci\u00f3 de pl\u00e0stics a Espanya<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pactozero.com\/wp-content\/uploads\/2024\/04\/Reciclaje-green.jpg&#8221; title_text=&#8221;Reciclaje-green&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;94.5%&#8221; min_height=&#8221;340.1px&#8221; custom_margin=&#8221;||-110px|||&#8221; custom_padding=&#8221;|0px|0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|-47px|46px|||&#8221; custom_padding=&#8221;0px|||0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Un aven\u00e7 amb ombres<\/h3>\n<p>Tot i ser un gran pas, la llei no est\u00e0 exempta de cr\u00edtiques. Grans cadenes com <strong>Zara<\/strong> o <strong>H&amp;M<\/strong> queden fora de les sancions m\u00e9s dures, i nom\u00e9s estaran obligades a fer informes sobre l\u2019impacte ambiental. Aix\u00f2 demostra que encara queda cam\u00ed per rec\u00f3rrer i cal seguir pressionant perqu\u00e8 <strong>totes les marques<\/strong> s\u2019impliquin en una transformaci\u00f3 real del sector.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Un model per replicar<\/h3>\n<p>Des de <strong>Pacto Zero<\/strong>, celebrem aquesta iniciativa com un exemple del tipus de legislaci\u00f3 que cal replicar a escala europea i global. Necessitem normatives que frenin els models extractius i afavoreixin un futur basat en l\u2019<strong>economia circular<\/strong>, la <strong>producci\u00f3 \u00e8tica<\/strong> i el <strong>respecte pel planeta<\/strong>.<\/p>\n<p>Volem recon\u00e8ixer la feina de col\u00b7lectius com <a href=\"https:\/\/www.fashionrevolution.org\"><strong>Fashion Revolution<\/strong><\/a>, <a href=\"https:\/\/www.fashionforgood.com\"><strong>Fashion for Good<\/strong><\/a> i <a href=\"https:\/\/www.globalfashionagenda.org\"><strong>Global Fashion Agenda<\/strong><\/a>, que han estat claus per fer possible aquest canvi. Aquesta llei no \u00e9s el final: \u00e9s nom\u00e9s el comen\u00e7ament d\u2019una nova etapa per a la moda i la consci\u00e8ncia col\u00b7lectiva.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Senat franc\u00e8s ha aprovat recentment una legislaci\u00f3 pionera que posa el focus en la moda ultra-r\u00e0pida, assenyalant directament plataformes com SHEIN i Temu, que simbolitzen un model de consum basat en la sobreproducci\u00f3, el malbaratament i l\u2019explotaci\u00f3 de recursos i persones.<\/p>\n","protected":false},"author":3,"featured_media":3186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1],"tags":[47,44],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societat","tag-economia-circular-ca","tag-pactozero-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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